Victoria Carpets has to be one of the most familiar names in carpeting, not only in Australia but across the world. Originally a wool house, Victoria Carpets now produces carpeting using a blend of fibres from pure wool to nylon, all without losing their reputation for quality, sophistication and design. In fact, for the last two years the company has held a royal warrant from the Queen as a supplier of carpeting to her household, and if it’s good enough for a Royal Palace, it’s definitely good enough for our carpet stores in Melbourne.
The History of Victoria Carpets
Originally established in Kirkcaldy, on the east coast of Scotland, in 1895, Victoria Carpets moved to the home of the burgeoning UK carpet industry, Kidderminster, a decade later. Carpeting appealed to the growing middle classes in the early part of the 20th century, not least because they created cosier homes and made much of the UK’s established weaving and cloth production industries. However, the carpet making industry was slowly dying in the UK, leading the company to look overseas to grow its manufacturing base, eventually settling on Dandenong, near Melbourne, in 1954.
With a foothold in key international markets and a worldwide reputation for quality, Victoria Carpets was one of the first major manufacturers to buck the trend for outsourcing and instead decided to bring all the parts of its supply chain in-house in the 1990s. As a result, the company can react rapidly to changing fashions, streamlining its processes to save the consumer money on the end product. With the exception of retail, every stage of Victoria Carpet’s production, from denier to design, is carried out in-house, making them world leaders in vertical integration and after-sales care.
The Carpet Fibres
Victoria Carpets still produces the high-quality 100% wool carpets its reputation was founded upon. Wool is a luxury material for carpet, yet it’s incredibly practical, thanks to its inherent fire and stain resistance. Although wool feels incredibly soft underfoot, it is amazingly hard wearing. Dents disappear quickly and the natural curl of the wool fibres help it bounce back from frequent use. As a natural, sustainable and renewable product, it has very little negative impact on the environment.
As well as wool, Victoria Carpets produces Stainmaster® EverSoft® nylon carpets, which boast amazing softness and stain resistance, and a range of carpets using a blend of fibres, all mixed to their precise specifications in their own mills and manufacturing plants. They can even custom-make a carpet to your exact design; ideal for demanding commercial carpet customers.
Discount Carpets And Rugs
As a local stockist for Victoria Carpets, our carpet company in Melbourne has become a trusted link in their supply chain. The relationship and close proximity between our company and theirs means we can help them to sell overstocked product, end of line discontinued items and first-quality seconds.
Whether you’re looking for a custom-made floor covering or discount carpets and rugs without compromising on quality, call into either of CCC’s two carpet stores in Melbourne today to see the great range we have in stock.
