With the shopping frenzy of Christmas in full swing and the January sales about to begin, it’s tempting at this time of year to be cynical about any company’s pricing. After all, if something sounds too good to be true, it almost always is.
One question clever customers often ask our sales team at CCC is why our prices are so much lower than our competitors and, when they see we also sell A-grade seconds, want to know how we are so consistent and confident in the quality of our products. The answer? Read on.
Strength in Numbers
The number one rule of economics is that the only way to really know how much something is worth is to find out how much someone is prepared to pay for it. For many companies working out their prices, they begin from the amount they expect to sell their products for, and then work out how to create a profit margin from that. At CCC, we concentrate on keeping our overheads and margins low so that every item we sell is as keenly priced as possible.
Commercial carpet sales, particularly in high volumes, make it possible for us to buy huge quantities of carpets on the roll, making us a first port of call for manufacturers who have over produced a particular style of carpet, or who want a reliable point of sale for their carpets. Having two outlets for our carpet company in Melbourne means we have the staff and stock space to store large quantities of carpet so that it is ready to go to you, the customer. Our products are constantly replenished, thanks to our high turnover to commercial and domestic clients.
Our high volume of sales means we have great contacts within the carpet manufacturing industry. We deal with major brands regularly and this working relationship means we are often the first contact when they are planning to discontinue a range, have a new product to launch on the market or need to find a home for top-class seconds that may have been mis-marketed, wrongly labeled or incorrectly dyed.
Discontinued lines and end-of-roll bargains can be reworked by our in-store experts to create discount carpets and rugs from otherwise wasted materials. A-grade factory seconds are not the damaged stock you might imagine; often the carpet itself is in immaculate condition, however for some reason it does not match the factory’s production standards. This could be as simple as the roll being incorrectly labeled, an incorrect colour or product used or slightly incorrect sizing.
On a commercial scale, these issues are usually irrelevant, and this is often where the best commercial carpet deals are to be found. By creating a demand for this product, we boost our relationship with factories that would otherwise have wasted stock and build a reputation for good value among our many residential and commercial clients.